What is the primary role of a project sponsor?

The primary role of a project sponsor is to provide guidance, support, and resources for the project. The project sponsor acts as the key stakeholder who champions the project, ensuring that it aligns with organizational goals and objectives. They serve as a bridge between the project team and senior management, facilitating communication and collaboration. This role involves securing necessary funds, resources, and support from upper management, which is crucial for overcoming obstacles and ensuring the project’s success.

In addition, the project sponsor is responsible for making high-level decisions, resolving conflicts, and helping to prioritize project activities. Their involvement is essential for maintaining stakeholder engagement and addressing any issues that may arise during the project lifecycle, thereby ensuring that the project stays on track and meets its intended outcomes.